Award-Winning Interior Design, Made Accessible
PROJECT OVERVIEW
Wornwell Manchester is part of Primark’s collaboration with Wornwell, introducing a new retail concept that combines high street fashion with vintage and pre-loved clothing in one destination shopping experience. The concept celebrates sustainability whilst creating an engaging retail environment that allows customers to shop both new and pre-loved collections within the same store.
DEN Interiors were appointed to design and procure the concession interior, creating a distinctive identity within the wider retail environment. The brief focused on developing a visually impactful destination that reflected the individuality of vintage fashion whilst remaining accessible and inviting to customers.
The project combines retail functionality with experiential design to create a memorable customer journey and a strong in-store brand presence.
DESIGN CONCEPT
The design concept took inspiration from the character and individuality of vintage and pre-loved fashion, creating a retail environment that felt bold, eclectic and expressive.
Furniture, finishes and colour palettes were carefully selected to complement the curated clothing collections and reinforce the sustainable retail message throughout the space. The aim was to create a concession that felt unique and instantly recognisable within the larger store environment.
Layered textures, statement lighting and graphic elements were introduced to add personality and create visual interest, whilst bespoke joinery and feature displays helped showcase the collections in a way that elevated the customer experience.
The result is a retail concept that blends sustainability, fashion and experience-led design.
KEY DESIGN FEATURES
• Bespoke retail concession design within Primark Manchester
• Stand-out pendant lighting creating visual identity and customer focus
• Bespoke joinery designed specifically for vintage and pre-loved displays
• Bold graphics and themed wallcoverings reinforcing the Wornwell brand
• Curated material palette inspired by sustainable fashion and vintage retail
• Flexible merchandising displays supporting changing collections
• Experience-led retail environment encouraging customer interaction
• Carefully selected furniture, finishes and styling throughout
• Strong visual identity creating a destination within the wider store environment
OUTCOME
Wornwell Manchester delivers a distinctive retail destination celebrating vintage and pre-loved fashion within a mainstream retail environment.
The completed design successfully creates a recognisable identity for the brand whilst supporting customer engagement and product discovery. Through the use of statement lighting, bespoke joinery, graphics and layered finishes, the space transforms traditional retail shopping into a more immersive and experience-led environment.
The project demonstrates DEN Interiors’ approach to retail design, creating memorable spaces that strengthen brand identity whilst enhancing the customer experience.